Statistics Canada
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Standard Occupational Classification (SOC) 1991

Classification

 
A13 Sales, Marketing and Advertising Managers
  Occupations in this minor group are primarily concerned with carrying out management functions for selling, marketing, and advertising products and services. Sales, marketing and advertising managers may specialize in a particular industry's product lines.
 
A131 Sales, Marketing and Advertising Managers
  Occupations in this unit group are primarily concerned with planning, organizing, directing and controlling the activities of businesses and departments within businesses involved in commercial, industrial and wholesale sales, marketing, advertising and public relations. Sales, marketing and advertising managers may specialize in a particular industry's product lines. Non-specialized managers of wholesaling firms are included in this unit group.
  Exclusions
  Senior managers of sales, marketing, and advertising are classified in an appropriate unit group of minor group A01 - Legislators and Senior Management.
  Sales managers in retail trade are classified in unit group A211 - Retail Trade Managers.
  Insurance sales or securities sales managers are classified in unit group A301 - Insurance, Real Estate and Financial Brokerage Managers.
  Examples Titles